Monday 30 September 2019

4DX Announces Yash Raj Films’ “WAR” as the Next Indian Film to be Released in Multi-Sensory 4DX Cinema Experience

London (September XX, 2019) - CJ 4DPLEX, the world's leading cinema technology company, with Yash Raj Films, the leading film production company of India, today announced “WAR” will be coming to theatres in the innovative multi-sensory cinema experience, 4DX. The film will release on October 2nd on Gandhi Jayanti, a national holiday in India.

Yash Raj Films "War" boasts of A-list Indian talent headlined by actors Hrithik Roshan, Tiger Shroff and Vaani Kapoor along with director Siddharth Anand and producer Aditya Chopra. The film includes an array of gripping action sequences such as car-chases, helicopter-chases, explosions, fist fights and motorcycle chase scenes, making 4DX the perfect place for audiences to experience the film. A powerful combination of motion and environmental effects will have movie fans experiencing the spectacular and thrilling action sequences, the adrenaline rush of helicopters and cars in flight. 4DX motion and vibration will capture the turbulence of helicopters perilously swaying across the sky in the climactic helicopter chase sequence that everyone’s buzzing about.

4DX is a cinematic experience that is growing in popularity for moviegoers seeking to be totally immersed in the film they are watching. This is proven by 4DX’s performance, with an all-time record-breaking month in July at the global box office. 4DX's advanced theatre technology enhances the on-screen visuals of action-packed blockbusters, transcending the traditional cinema experience through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, vibration and scents. The result is one of the most innovative cinema formats in the industry, drawing fans into the action on the screen, providing a more exciting movie-watching experience.

"We were very clear from the start that we want to give Indian audiences action that they have never seen before. Our film has a huge car sequence that sees Hrithik Roshan and Tiger Shroff perform an adrenaline-pumping action stunt that has been entirely shot on ice. We shot this in Finland, which is in the Arctic Circle and we were informed by our production team that we were the first ever film in the world to shoot an action sequence of this scale in the Arctic. We look forward to reveal this movie in 4DX, and we strongly believe 4DX will be the best way to enjoy our film." said director Siddharth Anand.

4DX provides moviegoers with an innovative, multi-sensory experience, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 21 different effects and optimized by a team of skilled 4DX producers, maximizing the excitement within the movie, beyond the limits of audio and video. To date, more than 78,000 4DX seats operate in 678 auditoriums, spanning 65 countries.